Top Ten Indian Commercials

Posted on Updated on


Indian Advertisements have a larger and more diverse audience than any other country. Having to reach out to people of various ethics, languages, religion and cultures and of course, promote the campaign/product/service. Keeping up with the humor and cultural sentiments, Indian commercials give great insight to an average Indian’s life.

Not just commercials, any form of Indian media is challenging. Quoting an Oman-based Indian journalist, AM, from one of his articles, “journalism experience in India is far more creative and adds more weight to a media person’s resume than from most other south Asian countries”. For example, The Hindu newspaper is so addictive and such a cult-following that some non-resident Indians don’t mind subscribing to it wherever they are, and getting it a day later. Such is Indian media- powerful, influential, creative, touches and forever stays in our hearts.

The following are my list of Top Indian advertisements of recent times-

1)Amul Topicals – Though the focus is mainly on television commercials, the Amul hits featuring the Utterly Butterly girl, is clearly the longest running, most impressive and most successful Indian promotional campaign. Catch the full Amul Topicals Story here. Almost 43 odd years over, Amul’s chubby moppet in her classic polka dotted dress and a red and white bow still makes heads turn.

With a new hit (usually featuring the cute moppet in a spoof of current affairs with Amul Butter in her hand) every Friday in large hoardings at prominent parts of the Indian cities since 1967, the utterly butterly girl made it to the Guiness Book of World Records (about a decade ago) for being the longest running campaign ever. The Amul website claims that the ultimate compliment to the Amul butter came when a British company launched their butter calling it Utterly Butterly.

For those who have little opportunity to see these large billboards in prominent parts of metropolitan cities of India, view the entire archive of Amul hits for their butter (check it out every Friday) here and the most memorable campaigns of Amul’s other products – here.

2) Vodafone –Zoozoo-

Though these scrawny bigheaded creatures appear animated, Zoozoos are actually ballet dancers dressed in white outfits while their facial expressions are black stickers (or so I believe). Vodafone Zoozoo’s were launched during the IPL season by Oglivy & Mather, India which had also created the famous Vodafone (formerly Hutch pug). 25 zoozoo commercials released each day till the end of IPL season 2.

The making of Zoozoo Ads were popular email forwards at that time. None of the actors could see as they were covered head to toe. The shadows were created by spray painting. Though they appear like tiny creatures an average human’s head would reach only upto the mouth of a Zoozoo. The thin limbs were contrasted with big bellies and huge egg heads to create the “small creatures” illusion.

Catch the full Zoozoo Story here and all the Zoozoo ads here.

3) Happy Dent White -

A simple chewing gum would normally feature the “refreshing breath” or “white teeth” and portray two people attracted to each other for the same. Sighs. How boring and repetitive! Happy Dent came out with it’s out-of-the-box Kingdom of Lights campaign featuring Happy Dent White’s smile powers Indian city lights!

4)Miranda Bride- Most of the ads featuring Asin as a bride are hilarious. Be it the Fairever campaign on “If girls become so beautiful, guys have to do all this to impress” featuring a prospective groom singing and dancing to impress the girl and her family.

Miranda’s Indian bride ad is classic comedy and one of my favorites.

5) Airtel – Airtel’s campaign on “Barriers break when people talk” is beautifully portrayed featuring two children from different countries crossing the barbed boundary lines to play together.

6)Camlin –Though not very popular, Camlin’s permanent marker ad and “change” white board ad are very thoughtful and hilarious. The permanent marker was simply out-of-the-box for a simple marker.

7) Indian Cancer Association- ICA’s campaign against smoking is a must-watch. Their simple tagline was “Women feel safer with men who smoke,…” and watch the ad for the rest of it.

8 ) Naukri.com’s “S for Shameless” is amazing- How many of you wished you could have done that?

9) DLF IPL- Most of the IPL ads are brilliant. I have to get a bit unfair by giving credit to ads by category than individual ads themselves. Best of them being- The Manoranjan ka Baap ad in 2008, the one with Andrew Symonds, etc. The recent DLF IPL 2010 – Saare Jahan Se Accha campaign created by JWT welcomes the series back home with a “we missed you too” note.

10)Silk Saree Advertisements- Here again, I am being unfair by giving credit to different advertisements on the same platform at no.10 .

Indian silk sarees are big business. RmKV, one of the leading manufacturers of silk sarees known for its many Guiness Record victories certainly deserves credit not just for their amazing products, but also their beautiful campaigns( By Mudra). Be it the world’s longest saree or the grand reversible or the saree with maximum number of colors (again a Guinness attempt using 50,000 colors in a saree) , RmKV has become synonymous with innovation. Mudra’s won gold in the retail category for their RmKV 50,000 color saree campaign for which popular Actress Jyothika had been roped in and asked “which color saree to wear for my wedding?”. Jyo-Surya’s wedding was around the corner at that time, and the celebrity couple’s marriage was the talk of the town. The actress claimed she had 50,000 suggestions and was confused which color to wear. Subsequently the full ad, released with Jyo claiming that RmKV designed a saree with 50,000 colors for her. A successful capitalization of reality of their famous brand ambassador I should say.

Another memorable advertisement is the one featuring a shy Deepika Padukone clad in RmKV’s saree with Ravi Varma’s painting weaved on it’s pallu, at a time, when she was not yet a Bollywood figure and a household name.

Breaking the Guinness record for the longest Saree is an ongoing competition between silk saree manufacturers- Kumaran Silks manufactured 2, 007ft saree in just 18 days in 2007. Seematti came out with 1585ft saree breaking Pothy’s 2005 record for it’s 1,276 ft saree.

Back to the topic, another creative campaign last “Aadi” season was – the Pothy’s ad featuring Poonam Kaur, Sathya Raj and Seetha in a Madurai royalty set up. Not among the best, but quite entertaining-

Of course, there are too many other commercials that are probably better than the ones I mentioned and haven’t struck me at the moment. I thought of mentioning the Hoodibaba campaign for Bajaj Caliber but there are many other campaigns in the category of products that I decided to save it for later. Virgin Mobile “Think differently” ads are also my favorite which I thought of at No. 8 but let DLF ILP take the slot instead. So, pardon my indecisive Gemini bird-brain, the list is always subject to revision and change.

About these ads

18 thoughts on “Top Ten Indian Commercials

    Pranav Prakash said:
    March 28, 2013 at 2:44 PM
    sweetme said:
    March 26, 2013 at 8:36 AM

    Hey….how could u forget airtel ad’s….har ek friend zaroori hota hai and jo mera hai wo tera hai….??..
    I’d put them in the first place…

      bladenomics responded:
      March 31, 2013 at 8:32 AM

      I think I wrote these before the Airtel ads. I am not sure but yes, I agree with you. They are big hits.

    jolly jain said:
    March 22, 2013 at 9:18 AM

    hii ,
    i am a student of journalism and researching on the image of women in indian commercials.can u pplz send me some adds with gud image aand some with bad one.

    Adarsh said:
    January 26, 2013 at 2:01 PM

    Great collections of amazing television ads……….

    Randeep choudhary said:
    September 16, 2012 at 1:48 PM

    Yeah these all ads are brilliant But i dn’t know why some well known agency have no faith in newcomer copywriter even who have superb ideas.
    They always talk abt you must have 3 or 5 yrs exp. nd they dn’t wana see the ideas nd potential.

    Randeep choudhary said:
    September 16, 2012 at 1:48 PM

    Yeah these all ads are brilliant But i dn’t know why some well known agency have no faith in newcomer copywriter even who have superb ideas.
    They always talk abt you must have 3 or 5 yrs exp. nd dn’t wana see the ideas nd potential.

    Sam said:
    March 26, 2012 at 4:26 PM

    Thats alri8….bt u must had to mention abt fevicol ads….it is the most famous brand to indian televisions.. Its all the ads r vry funny, lovely & memorable… I cant 4get abt these ads which I had used to watch during cricket matches in the late ’90s nd still now, these r vry favourite to me….also, HERO HONDA- Desh ki dhadkan….aahh love it.. Thnk u..

      bladenomics responded:
      April 1, 2012 at 5:13 PM

      :) yes its not an exhaustive list. thanks for sharing your favorites.

    Pramila said:
    January 23, 2012 at 6:07 AM

    I want a CD with collection of all the commercials. Is there anything available like that? If so pls help

      bladenomics responded:
      January 23, 2012 at 9:14 AM

      Hi Pramila. I am not sure abotu the CD collection but this website has most of them- http://www.indiantvads.com/ Hope that helps :)

    thetalkingmongoose said:
    December 10, 2011 at 6:23 PM

    OMG! I love those ads!!!. I watched all 25 of the Vodaphone zoo zoo ones, and they are brilliant and ridiculously funny and I am completely knocked out by them. Thank you for like Mme. Blahblatsky’s vegetable dinner post, or I never would have seen any of these. Now I have to go look at all your other advertising stuff.. You have two new fans.

      bladenomics responded:
      December 10, 2011 at 7:26 PM

      Yes! They’re adorable and are my personal all time favs. Ads, like music have no language. A good ad communicates to you even if you don’t know the language. Unsure if you’re aware but the Zoo Zoo ads became such a hit that the characters have been made into toys, keychains, etc like other cartoon/entertainment characters. http://en.wikipedia.org/wiki/ZooZoo

      Thank you for your kind words btw!

    rajesh said:
    September 21, 2011 at 6:23 PM

    I think no. 10, doesn’t fit in to the top list, its neither funny (even if u don’t know the language it should evoke fun) nor makes you feel to see it one more time, the rest are fine and good explanation.

    Vivek Thakker said:
    August 9, 2011 at 5:50 PM

    Your blog was very much helpful for me in making my Advertisement Project about Ads Review

      bladenomics responded:
      August 10, 2011 at 6:06 AM

      Thank you Vivek.

    ram said:
    February 6, 2011 at 11:13 AM

    wow…nice compilation….loved the anti smoking ad.

    shaliesh said:
    January 9, 2011 at 12:53 PM

    Asin’s ads are mostly fun!

Whadya Think?!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s